Loughlin Brady Smith is a Sign Writer, Graphic Designer and Lettering Artist based in Dublin and London. Here is the story ↓
Training as a graphic designer, Loughlin instinctively took any opportunity he could to make and execute projects with his hands. Craft is patently partnered with design, and for Loughlin, is as relevant as any other design practice to date. In a digital era the world needs as much paint as it can get!
Typography and lettering has had a grasp on Loughlin for as long as he can remember, with his practice now spanning across illustration and decorative art. From hand-painted signs to murals and gilded windows, the charm in creating designs through the lens of craft is not only a necessity for him but is an essential element for the world in which we live in. The opposing practices of digital and analog now nourish each other, and that’s what makes work as exciting as it is.